Meet the Team
Systems strategists helping healthcare practitioners transform their practice management into something that actually works.
Stacey Eaton, MAEd
Founder & Systems Strategist
Designer, developer, systems strategist, the one who sees your practice as a tree. Leads System Audits and the occasional Sprint, builds the methodology, and occasionally still gets in the weeds because she can't help herself.
Madeline Guerra
Systems Specialist
Your go-to for forms, workflows, and PracticeQ questions. Leads the Forms Package and handles systems tickets. The one who makes sure nothing falls through the cracks and your automations actually work the way they should.
Possibilities, Not Limitations
Most consultants start with limitations. "Can your software do that?" "Is that even possible?"
We start somewhere else: In a perfect world, what would this look like?
Then we get to know your practice. What kind of practice is it—boutique or high-volume? Do you have admin support or are you solo? Are you a Mac person or PC? What other tools are already in your stack? Every answer shapes the solution.
We see your practice as a tree with nine interconnected branches—Setup, Services, Calendar, Billing, Profile, Documentation, Communication, Workflows, and Administration. When one branch is weak, it affects the whole tree.
Our job is to strengthen those branches so your practice can thrive—not all at once, but iteratively, in the right order, building on what works.
Our Philosophy
Transformation, Not Dependency
Our job is to pick you up, get you going in the right direction, and help you take the next steps. We're transformation catalysts—not ongoing life support.
The goal is graduation. Systems that work so well you don't need us anymore. We specialize in intensive transformation, not maintenance.
Independence Is the Goal
We've found that practitioners get the best long-term results when they take ownership of their systems. Continued dependence on outside support actually undermines your confidence as a business owner.
Our expertise is in creating the systems and teaching you to use them—you're the expert in your practice.
Results That Speak
What Working With Us Looks Like
When you work with us, you're not getting generic advice from someone who read a blog post about practice management. You're getting 20+ years of pattern recognition, healthcare workflow expertise, and systems thinking applied to YOUR specific situation.
We identify the heart of the problem, the biggest bang for your buck—then create a plan that works with your business structure, demographic, and long-term goals.
You walk away with systems that are yours. Not something you rent access to. Not something that breaks when we're not around. Real transformation that sticks.
Ready to Transform Your Practice?
Join the ecosystem and let's figure out your next steps together.
Apply for Ecosystem Access